"GROWING YOUR BRAND WITH YOUTUBE"
YouTube is the world's second largest search engine after Google, reaching over a billion users, with a percentage of them being potential customers for your business. It's a social network, where brands can establish an engaged community interested in what they have to offer. Join us on March 16 to learn how businesses can grow their presence through YouTube marketing
CONTENT MARKETING WITH VIDEO
YouTube has become one of the best ways for companies of every size to generate brand awareness and showcase their products or services with online video content. From creating high quality videos to YouTube optimization strategies for more exposure and many other essential components, we'll be covering a variety of topics on building an effective video presence for your business.
INFLUENCER MARKETING ON YOUTUBE
In addition to creating video content, working with YouTube creators (influencer marketing) to market your products or services is a cost-effective strategy that's becoming increasingly popular for businesses. How does influencer marketing work? How can you build the best campaign for successful results? What are some common mistakes to avoid? We'll be discussing all these topics & more!
TAKING THE STAGE @ VIDTALKS
Creative Director, Buffer Festival
Corey Vidal is a Canadian entrepreneur and YouTube creator. In 2007, he was one of the first Canadians to join YouTube's partnership program, and has generated over 100 million views on the site to date. Corey is also the founder of Buffer Festival - the world's top theatrical premiere festival for YouTube creators, and has worked with dozens of major brands, including Lucasfilm, Disney, Coca-Cola, Google, and more.
General Manager, FameBit
Adam Hendle is the general manager at Famebit, a leading online marketplace for brands and YouTube creators to collaborate for branded content creation. The company was acquired by Google in October 2016, and with a roster including over 40,000 creators, FameBit has become one of the most popular destinations for influencer marketing campaigns.
Social & Video Marketing Expert
Sunny Lenarduzzi has almost a decade of experience as an award winning video, social media and online business strategist that's worked with hundreds of clients including helping Hootsuite develop a YouTube series that increased subscriptions by 75% and Applebee’s hit 1 billion impressions in 1 day. Forbes recently featured her as one of 20 must-watch YouTube channels for business owners.
Founder, Hashtag Communications
Rachel David is the founder of Hashtag Communications, an influencer talent relations agency with some of Canada's biggest YouTube creators in its roster. Working in the entertainment industry for over 10 years, Rachel has taken her network of celebrities, influencers, and managers to create authentic brand campaigns combining top tier influencers with big brands such as Chevrolet, The National Film Board and TD Bank.
Justin is the co-founder of Pushr, a creative video agency that specializes in creating video content for startups and tech companies. Pushr has worked with some of the hottest tech brands in Vancouver and SF. Previously, Justin was a marketing strategist working with the likes of LG, Intel and Toyota.
Ryan Wong is the co-founder of Juniper, a web platform that allows YouTube content creators to monetize their personal brand and social presence through eCommerce merchandise. His current focus is working closely with YouTube influencers to develop the technology for Juniper. Previously, Ryan was a software engineer at Amazon, developing the Kindle reader for iOS.
RYAN THOMAS WOODS
Head of Influencer Relations, Juniper
Ryan Thomas Woods is the head of influencer relations at Juniper, and also a digital media strategist for brands, specializing in growing their digital presence. Prior to starting his own consulting business, Ryan was previously a YouTube strategist at CBC. In addition, he actively creates travel content focusing on the LGBT travelling niche.
REGISTRATION & COFFEE | 9:30 am |
OPENING REMARKS / WHY YOUTUBE
PLANNING & CREATING HIGH QUALITY VIDEO CONTENT FOR YOUR BRAND
REACHING YOUR TARGET MARKET WITH CONTENT MARKETING ON YOUTUBE
INCREASING SALES & BRAND AWARENESS WITH INFLUENCER MARKETING CAMPAIGNS
PLANNING THE BEST VIDEO MARKETING STRATEGY FOR MORE CUSTOMERS & LEADS
CLOSING REMARKS & NETWORKING | 2:30 pm |